Vitamin D - Marketing & Design
5 Best Dental Marketing Ideas to Grow Your Practice
March 25, 2022 By Natalia Decius DENTAL MARKETING
If you own a dental practice, you’re probably more focused on patient care than figuring out what the latest marketing trend is to include in your dental marketing strategy. This is understandable, but how will you attract more new patients to your dental practice? How will you continue to grow when you don’t put yourself out there and don’t have a solid game plan?
In regards to health care, patients typically go online to examine their options through search engines or their provider’s website. They’ll also use general health information sites for research. Furthermore, what they find discover online affects their decision on the care they will seek.
So, have you looked at your marketing ROI dashboard lately? If you don’t have that set up yet, this is your sign to do so. And if you already have one but there hasn’t been any movement for quite a while, now’s the best time to look into new ideas.
Below are five ideas to promote your practice and attract quality new patients.
There’s nothing quite like Google My Business, especially when you want to take the location-based marketing approach a little more seriously. For any business that wants a more solid online presence, this is usually the first step. If you don’t have one already, take the time to build a Google My Business listing.
The best thing about this tool? It’s free! Google My Business assists dentists and other business owners in managing their web presence across the search engine. So if you’re looking for ways to acquire new patients, this is the way to go.
Once you have this setup, your clinic’s name will be displayed along with a list of nearby dentists. Your prospective patients will then see information about your services, including your address, business hours, website, reviews, and so on.
Don’t forget to completely fill out the important information about your business:
- Business category
- Business hours
- Business description
- Contact information (email, phone number, etc.)
- Scope of services
- Continue to acquire new Google reviews
Another way to target new patients in your area is to create Local Awareness ads. It’s tempting to spread the word about your dental business to everyone in the entire country, but it's very important to be specific about who you market to.
You probably don't want to advertise your practice outside of a 10-mile radius. It’s not going to help you or your potential patients.
Local Awareness advertisements are a wonderful way to reach a local audience. You can even provide locally relevant information about your dental practice, such as the address, distance to the business, hours of operation, and a "Get directions" link. Your CTA could even be a phone button, prompting your new patients to schedule an appointment with your practice.
Be very honest with us: when was the last time you updated your website? First impressions matter, and if your website looks like it was designed in the early 2000s, you're going to have a hard time attracting new patients. Patients do not want to be treated in an unappealing environment. Plus, it’s going to look sketchy, making it harder to gain their trust. That’s why a well-designed dentistry website is no longer an option.
The way your website works is a direct reflection of how customers expect you to work. It's not a good start for your patients if your website is badly designed and the information about your practice is difficult to access.
Since patients are also looking for convenience, consider adding the following features to upgrade your website:
- Online scheduling
- Online patient forms
- Live chat
- Profiles of the dentists in your practice
- Valuable and informative content
Every local SEO strategy relies heavily on customer reviews. It’s important for your practice to get reviews consistently and on a regular basis. Google is the most significant source for acquiring reviews. You can never have too many reviews on this platform.
Avoid just stuffing your reviews into a patient management software portal. They won’t do anything for your business. If you’re having a hard time getting patient reviews, try the following:
- At the end of their appointment, ask them to make a small video testimonial
- Request that they leave a Google review for you by sending them a link
- Send them an email and inquire about it
- Message them on Facebook and ask them about it
For patients that don’t have a gmail address, ask them to review you on Facebook.
5. Try Video
Video is still the king of content. It’s a great way to attract new patients and keep them interested. Video with real people from your practice can help your prospects form a personal connection with you, which can lead to trust, recommendations, and more appointments.
Here are some video ideas that your practice can execute:
- Dental practice introduction
- Doctor profile videos
- Patient review videos
- Educational videos
- Procedure and treatment videos
Grow Your Practice By Working With The Right Dental Marketing Expert
Dentistry is a competitive business (especially in Ontario) and perspective new patients have a lot of options. What makes you unique and what helps you stand out? Hiring a marketing pro will help you identify your business opportunities to help you grow.
When you implement the above ideas into your digital marketing efforts, you’ll have a better chance of attracting more and more people and keeping them as loyal patients. Just make sure to do everything consistently and with intention. Even in marketing, never do anything half-heartedly.
If you’re looking for comprehensive help and someone invested in your success, choose Vitamin D Marketing as your marketing partner.
Practice Transition – Setting Up Your Dental Office For Success
December 2, 2021 By Natalia Decius DENTAL MARKETING
Congratulations on the purchase of your new dental office. Now that you have gone through all the appraisal, legal and financial matters, the fun begins! To ensure a successful patient retention rate and a new patient acquisition, consider the following marketing strategies below:
Professional communication with your existing patient file to communicate exciting updates in the practice and start building long lasting relationships. Done in print and email format for maximum impact.
Professional Photography + Video
Photos for the website, new doctor and team photos displaying togetherness will build trust and confidence.
Take it a step further by having a practice introduction video used to create a welcoming image of the practice and help acquire new patients.
Website update or re-design will be required to introduce the new changes within the practice while ensuring the image reflects the new vision of the purchasing doctor.
Social Media Manager
Use Facebook and Instagram to start a two-way dialog with your patient file and the local community around the practice. We have a variety of social media packages to suit your business goals and budget.
SEO – Search Engine Optimization
We will help you determine the best website optimization plan to boost your online visibility and help you grow.
Give us a call to request a practice transition check list and create a carefully planned practice transition plan. Vitamin D Marketing & Design is here to assist with all your dental practice marketing needs.
Video Content Ideas for a Dental Office
May 19, 2021 By Natalia Decius DENTAL MARKETING
It’s no secret that video marketing can provide great benefits for a dental office that wants to engage with their patient file and the local community around them. In today’s day and age, people are glued to their phone screens with a very short attention spam. A professionally produced, short video is a great way to connect with your audience.
If you are a dental office owner and want to invest some of your marketing budget into video content, here are top 4 content ideas for you to consider:
#1 Professional Introduction Video – this is a short introduction to your office and new patient experience. A walk thru the office to showcase your office look, environment, technology and communication approach. It will help your audience get a good feel for your practice. Better yet, it will be the push to get them to pick up the phone and book their first dental appointment. Upload the completed video to your youtube channel and share it with your audience on the landing page of your website, Google My Business and Social media.
#2 Showcase your technology and the key benefits to patient care and comfort. Whether it’s digital scanner that eliminates standard impressions, cerec restorations or lasers – it’s your opportunity to show the benefits that impact patient’s comfort and lifestyle. More importantly, you have made a significant investment in your practice so why not show it off.
#3 Promote the key services you’d like to grow within the practice. For example, if one of those treatments is Invisalign, shoot a short 1-2 minute video that demonstrates the process of getting Invisalign treatment and answers some commonly asked questions.
#4 Introduce your new team members in a more engaging way. A great example is doing a short interview with a new associate dentist that joined your practice. Along with asking them about their professional background, make it fun and ask more lifestyle questions. This will allow to showcase the person’s personality and start building long lasting relationships with your patient file.
For more dental marketing tips, be sure to subscribe to our youtube channel at Vitamin D Marketing & Design. Whether you are starting a practice, transitioning or getting ready to sell, give us a call. We would love to work with you.
Leverage Patient Reviews to Grow Your Practice
April 21, 2021 By Natalia Decius DENTAL MARKETING
If you are looking to improve your online credibility, grow your brand, boost your organic local search results and grow your dental office, Google Reviews are a great place to start.
Google is the most popular search engine platform and a place where most people go to in order to look up a business or find desired information. Making sure that your dental office has a well optimized website and an active Google My Business listing are the foundation pieces to help you with your local search results.
If you don’t have your business registered and verified with Google My Business, do it now. Upload your logo, photos, address information, contact info and the scope of your services. Once you have done that, start actively asking for authentic Google Reviews from your happy patients.
Online reviews have evolved and it’s no longer enough just to watch them come in. You must ask for them, send out Google Review links, respond to them and review your results with your team.
Vitamin D Marketing & Designed launched Patient Reviews platform to help dental offices acquire more Google reviews and to help manage them. Here is how the platform works:
1- Go to patientreviews.ca and sign up for 1-month free trial. We will set up your office account and add a website widget to your website.
2- We will schedule a short video zoom call to go over the program and train your admin and clinical team that will be using it.
3- Using the patient review platform, you will be able to send custom patient survey links to your patients and ask them to share their experience with the office. Following a complimentary ranking, the survey system will automatically re-direct your patient to your office Google Reviews.
4- You will have access to your office dashboard to track your results
Getting Google Reviews requires team involvement and consistent effort but with a simple system in place, your dental office will start to experience the benefits of having a strong online presence.
To grow your dental practice online and in the local community, contact Vitamin D Marketing & Design for a complimentary consultation.
Google’s Page Experience Update – What it Means for Your Dental Practice
April 12, 2021 By Natalia Decius DENTAL MARKETING
As marketers, we constantly hear about the importance of video to a successful content marketing strategy. Online consumer behaviour has proven that people are more likely to consume and engage with video content than written content in most cases, and it’s likely that your VP or CMO has asked you to ramp up your video marketing strategy.
A successful video marketing strategy includes creating great video content that is easily searchable and distributing it in a way that gets it in front of as many viewers as possible. Here are some tips to help set your video marketing efforts up for success.
1. Optimize the video
There are four elements of a video that Google uses to understand and rank your content. These are on-page text, referral links, structured data and the video file itself. Before you start posting your video anywhere, make sure its creators have considered each of these elements.
2. Make your videos public
Make it easier for Google to find your videos by making them accessible to everyone. Each video should have a web page that corresponds to it, and these pages should have publicly accessible URLs. Create a YouTube or Vimeo account for your business and house your videos there. This makes them easy to link and share to and makes them easier for Google to find. Amplify your video by adding it to your Google My Business page.
3. Help Google find you
Embed your videos into custom-built, accessible website pages, and use proper structured data to help Google find your videos and understand what they’re about. Make sure your website schema markup that includes information like the video title, description, length, thumbnail, URLs and more. It’s important to make it as easy as possible for Google to find your content.
4. Use good thumbnails
A high-quality thumbnail should be on the list of elements needed for every video you create. Thumbnails need to be accessible to Google in order for the page to appear in video features. Make sure there is nothing blocking Google from accessing the thumbnail.
5. Content files
Ensuring that Google can find your video content files is key to making your pages eligible for helpful search features like video previews and key moments. Video previews are when Google takes a few seconds from your video to use as a click, which can create more engagement than a thumbnail image.
6. Share, share, share
Share your videos with the world by posting them on your social media accounts and using a budget to amplify the posts. Creating content that is interesting and engaging will encourage others to share it. Use the videos in your email marketing efforts and continue driving traffic to the pages that house the embedded videos on your website.
If you need help with your video content creation or distribution strategy, reach out to the team at Vitamin D Marketing & Design. We can work together to build a video marketing strategy tailored to the unique needs of your business.