Vitamin D - Marketing & Design
Social Media Trends for Dental Practices to Harness in 2023
December 15, 2022 By Natalia Decius MARKETING
Marketing trends are constantly changing and it’s important to keep up to date on emerging trends, especially when it comes to the use of social media to attract new patients. Most dental practice owners and practice managers are busy with their day-to-day work and patient care and realize that aligning themselves with an expert in the field will help their practice grow.
Here are some activities you can integrate into your social media strategy for 2023.
1. Video, video, video
If you’re going to spend time and resources creating social media content, shouldn’t you make sure to focus on building engaging content that people will actually consume? If you’re concerned about capturing the attention of your audience and holding onto that attention long enough to deliver your message, short-form videos are the way to go.
The average person has an attention span of 8 seconds, so make sure the videos you create do something interesting and engaging in the first few seconds to encourage your viewers to stick around long enough to hear your message.
2023 is the year of Instagram Reels, TikTok and YouTube shorts.
2. Stay on top of it
We live in a society focused on instant gratification. People have grown accustomed to accessing information and connecting with a business the very moment they decide the time is right. This includes reaching out to companies via their social media accounts.
In order to provide a positive customer (patient) experience and build trust with your audience, be sure to keep on top of any messages coming into your social media inboxes and respond as soon as you can. Whether it’s responding to comments, reviews or direct messages, having a person responsible for monitoring your social profiles is the key.
3. Go live
While live streams were popular before the Covid-19 pandemic, the years 2020 and 2021 really put live streams into the spotlight. From the introduction of live streamed weddings and funerals to the popularity of video meetings for those working from home, the past few years have made live video a part of most people’s everyday lives.
In the first quarter of 2022, social media users consumed almost 9 billion hours of live streaming content. Live videos are a great way to engage your patients and give them a tour of your office, introduce members of your team, or show off your new equipment and technology.
4. Build your brand
Social media creators are getting more sophisticated and social media consumers are expecting more from a brand. Be sure to craft your social media calendar and messaging with brand consistency in mind and write your posts using a cohesive brand voice.
Build a brand that’s seen as a trusted resource for dental care advice by sharing helpful information that provides value to your patients without constantly selling.
4. Trust an expert.
There’s a lot of work that goes into building a social media strategy and calendar, not to mention the creation and distribution of the actual posts. Consider partnering with an expert that knows the dental industry and the unique nuances involved with marketing to dental patients.
The team at Vitamin D Marketing & Design has 17 years of experience providing marketing support for dental practices across Canada. We’ve seen many great campaigns, and many campaigns that were not-so-great. We’ve learned lessons from both and can share and apply that knowledge to a custom-built social media strategy that will generate new patient leads and increase your brand awareness.